Deb Dutta

4 Kickass email marketing strategies to help you grow your business in 30 days

Grow your business
Jun 1st 2022

Did you also know that email marketing is the fourth most insightful metric to evaluate your performance surpassing social media? Read on as we decode some unique ways to grow your business using email marketing.

Enough has been said and written about using tools like social media to boost your sales. The new hero in this market in today’s time is email marketing. Don’t believe us? Here are some stats to testify to this!

Did you know that 31 percent of the B2B marketers believe that email marketing is one of the best ways to nurture leads?

Did you also know that email marketing is the fourth most insightful metric to evaluate your performance surpassing social media?

Well, an entrepreneur’s major focus is to increase sales. However, he also needs to be smart about making it happen. Sometimes smart work rewards more than hard work. And today, we are going to decode how email marketing can make your endeavor to boost sales a success instantly!

What should be your subject line?

According to a report, a person on average receives 100 emails a day of which about 80 percent of users check their emails every day. So guys the competition is high! The person, of course, has limited time because he has to complete the day’s task, and scroll through Instagram also… So how do you stand out in the crowd?

The answer is….. Ta-da…. make your subject lines catchy and relatable.

Be magical while thinking about your subject lines. For instance, if you are a fitness blogger, instead of saying “How to lose weight,” say something more attractive like “This is the number one cause for weight gain.”

In a world that is constantly evolving and changing, people want things to be interesting and exciting, whether it is food or a simple email!

Run a drip campaign

A drip campaign refers to a series of automated emails sent to people who take a specific action. These messages are important to keep your customers engaged while also keeping them abreast with the latest developments, product innovations, or some developments you are planning to roll out for them.

Make sure that your drip campaign emails are personalized. Along with the email, don’t forget to write a nice opening line for the user. Welcomes messages, birthday wishes, and order or payment notifications are some examples of a drip campaign.

Give something valuable

Unless you are an influencer or an entrepreneur with ten thousand followers, why would anyone subscribe to your emails or newsletter? Remember, give your customers something valuable, if not tangible, to keep them hooked on your Instagram page or your services. For instance, Sahil Bloom’s emails roll out a host of learnings for an ordinary person, an investor who wants to start investing, or even someone who has an existing business.

From procrastination, failure, and mental health to building a successful business, his newsletters through email know how to keep the reader captivated and not hit the unsubscribe button!

Templates to your rescue

If you are still confused about how to get started, try skimming through some email marketing templates. We, at Criya, provide many templates for onboarding, answering inquiries, or even sending out a ‘Thank You’ email to your customers. Here’s a sample to get you started!

Welcome! Onboarding Steps


I'm so excited to start working with you! To get started, here's what will happen next:

Step 1: Fill out this Questionnaire

Please take some time to fill out the questionnaire at <enter link>- so I have more intimate knowledge about your requirements.

Step 2: Check Out Your Client Portal

You can always find your Project details, contract & invoice when you log in to

Step 3: Some background homework

I promise... it's the fun kind! Here's what I'll need from you:

  1. Task 1
  2. Task 2
  3. Task 3

Once again, thank you for choosing us for your project. Please do not hesitate to reply to this email with any questions that come up! I'm here to help.

Let the fun begin!

<Your name>