Deb Dutta

5 Organic growth tools for small businesses

Grow your business
Jul 12th 2022

Running a business is not easy. From meeting deadlines, completing projects, making payments on time, there is always SO MUCH to do!

And most of the time, you are on your own. To hustle alone is definitely not easy especially if your business is in the early stages. With minimum resources, you have the daunting task of maximizing the output. Does that sound like you?

Don’t worry. We have got you covered! Like Always! This week, we decided to explore and list down some extremely easy tools that can help you grow your businesses organically.

These tools (mind you!) if used effectively for your brand can literally (like seriously!) change alter the growth trajectory significantly and positively impact the numbers.

Here we go…


If you are looking for some affordable promotional activities, then Facebook, Instagram lives, and podcasts are some super-easy and convenient tools, to begin with. Doing lives on Facebook and Instagram is a great way to build engagement, connect with potential customers, share some news or announcements and increase your visibility.

The reason why these live interactions and promoting parallel businesses is paramount is because they break barriers and allow you to express your true, authentic self before your audience. At Criya, we also believe that cross-promotion on social media is one hell of a life-saving hack to focus on. You, too, must get started!

Sponsorship for small business

Sponsorship is a must-have tool when it comes to putting your marketing strategies together. Do you know why? Because sponsoring products like beauty kits, coffee, tea, candles, and other fancy gifting items, build the credibility of your brand. What’s more, is that sponsorship increases visibility and is an amazing way to tell your potential customers and stakeholders that you are IN THE MARKET and READY TO RULE IT!

We urge you to choose your sponsor strategically. It could be an event (if you are a medium-sized business) that has all the influential people coming or a giveaway goodie bag (if you are just starting out) for employees during Christmas.

Leverage payment gateways

Using a quick and easily integrated payment gateway, that minimizes checkout friction for your customers will help you win in the market and improve your brand image. The quickest way to make a place in the market is by enabling payments that are fast, transparent, and convenient. And partnering with an influential brand will further pave the way for you to create a stellar track record of doing business.

Criya leverages Stripe, which makes payments and transactions a cakewalk! Believe it or not, it allows you to receive your payments in advance, with zero hassle. Clients can pay directly on booking and Criya’s platform will automatically send invoices and collect balances.


Co-working is an excellent hub not just for collaboration but also for engagement. A co-working setup typically hosts a wide range of groups- full-time employees, freelancers, independent professionals, and more. According to a report by Harvard Business Review, unlike a traditional office, coworking spaces consist of members who work for a range of different companies, ventures, and projects. This kind of collaboration makes the work rewarding and more meaningful.

While the COVID-19 pandemic has made ‘Work From Home’ a here-to-stay trend, employees who want to work out of an office a few days a week will find the perfect solution in co-working spaces.

Participation in events

If you want to meet up with people who resonate with you and your ideas, events and local meet-ups can help you for sure. If you get invitations for panel discussions, fireside chats, book launches, reading sessions, coffee table discussions, we urge you to give it a go. Don’t forget to hand out your business cards followed by a line on what you do or where you belong. Chances are that you may find and catch your investor or client or that big project you have been waiting for from these very sessions!

What is Criya?

Criya is a platform that helps ambitious women take the leap and kickstart their businesses. We are reimagining how 50 million creators can leverage their talent and monetize it. Criya is a one-stop solution for all your needs regardless of you being a full-time entrepreneur or someone who is looking to kickstart her side hustle today. We are here to support you with all your business needs and build a life you have always dreamt of!

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