As a first-generation female immigrant, I've hustled most of my adult life - landed 6-figure jobs, paid off my grad school loans, rose up the corporate ladder... But I always had even bigger goals for myself.

So I moonlighted for 8 years as an influencer, grew to 150K followers, partnered with 250+ Top brands and traveled the world for sponsored collaborations. While at my 9-5 I led global Product management at top technology companies, I doubled down on nights and weekend to monetize my content, time & skills and turned that into a globally recognized business.

But, building a business is scary. As a woman, with few role models I could ask for advice, I was overwhelmed trying to figure it all out on my own. That's when I decided, I needed use my learnings to change the playing field for creatives everywhere. Today, the creator economy suffers from the 99:1 problem - where only the top 1% make a recurring income. At Criya we are reimagining how 50M+ creators monetize their talent - by enabling Criyators to run professional businesses and to make a steady, meaningful livelihood  using our thoughtfully built technology & resources in a supportive and positive community culture.

-Deb Dutta, Founder & CEO, Criya
Creator @deesignplay (150K on IG)
Passionate PM & Engineer