We are on a mission to empower millions of creators, turn their passion, into a business.
- Deb Dutta
Founder & CEO, Criya

FORBES exclusive

Why I quit my 6+ figure Silicon Valley  career to build Criya

As a first-generation female immigrant, I've hustled most of my adult life - landed 6-figure jobs, paid off my grad school loans, rose up the corporate ladder... But I always had even bigger goals for myself.

So I moonlighted for 8 years as an influencer, grew to 150K followers, partnered with 250+ Top brands and traveled the world for sponsored collaborations. While at my 9-5 I led global Product management at top technology companies, I doubled down on nights and weekend to monetize my content, time & skills and turned that into a globally recognized business.

But, building a business is scary. As a woman, with few role models I could ask for advice, I was overwhelmed trying to figure it all out on my own. That's when I decided, I needed use my learnings to change the playing field for creatives everywhere. Today, the creator economy suffers from the 99:1 problem - where only the top 1% make a recurring income. At Criya we are reimagining how 50M+ creators monetize their talent - by enabling Criyators to run professional businesses and to make a steady, meaningful livelihood  using our thoughtfully built technology & resources in a supportive and positive community culture.

-Deb Dutta, Founder & CEO, Criya
Creator @deesignplay (150K on IG)
Passionate PM & Engineer

Our small & mighty team is on a mission to bring sustainable change for independent businesses

Deboshree Dutta

Founder & CEO
Creator @deesignplay

Danis Dayanov

Chief Technology Officer
Robot builder

Shila Perez

Senior UX Designer
Fashion designer

Keilani Mayo

In-house Creator
TikTok Influencer, Social media manager

Nadine Tevis

Finance & HR Ops
Are you a go-getter, trend-setter that’s ready to join an ambitious team and change the way things are done around here?
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We are proudly backed by Y Combinator and top-tier VCs

Y Combinator


Viviana Faga

Felicis Ventures

Keval Desai


Eva Ho

Fika Ventures

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