Deb Dutta

Starter Guide: A Coach and Consultant's Personal Brand Website

July 11, 2024

Here's a suggested structure for a one-page personal brand website for an entrepreneur with a coaching or consulting business:

  1. Header:
    • Section Type: Full Width Image with CTA to Book a Call
    • Name, professional title (e.g., Entrepreneur and Coach), and a warm and inviting photo.
  2. Welcome Message:
    • Section Type: Text
    • A welcoming message expressing your passion for coaching and helping others succeed.
  3. About Me:
    • Section Type: About Me
    • Provide a detailed overview of your background, entrepreneurial journey, and the values that drive your coaching business.
  4. Coaching Services:
    • Section Type: Grid with CTAs to Book your Time
    • Clearly outline the coaching services you offer, including areas of expertise and target audience.
  5. Client Success Stories:
    • Section Type: Testimonial
    • Showcase testimonials or success stories from clients who have benefited from your coaching.
  6. Coaching Approach:
    • Section Type: Carousel with CTA to Book a Call
    • Describe your coaching approach, methodologies, and the unique value you bring to your clients.
  7. Areas of Specialization:
    • Section Type: Bullet Points
    • Highlight specific areas or niches where you specialize as a coach.
  8. Free Resources:
    • Section Type: Grid
    • Offer free resources such as ebooks, guides, or webinars that demonstrate your expertise and provide value to potential clients.
  9. Blog/Insights:
    • Section Type: List
    • Share blog posts or insights related to personal development, coaching tips, and success stories.
  10. Workshops/Events:
    • Section Type: Grid
    • List any upcoming workshops, webinars, or events you'll be hosting or participating in.
  11. Contact Information:
    • Section Type: Hero
    • Provide a contact form or details for potential clients to schedule a consultation or inquire about your services.
  12. LinkedIn Profile:
    • Section Type: About Me
    • Link to your LinkedIn profile for a more comprehensive view of your professional background and connections.
  13. Social Proof:
    • Section Type: Logos
    • Display any industry certifications, affiliations, or recognition to enhance your credibility.
  14. Call to Action:
    • Section Type: Full width Image with CTA
    • Encourage visitors to reach out for coaching sessions, schedule a consultation, or sign up for your services.

Keep the design warm, inviting, and aligned with your coaching style. Use visuals and client testimonials to establish trust, and ensure the content highlights your passion for helping others achieve their goals.

Deb Dutta

Founder & CEO, Criya

Founder & CEO Criya, Y Combinator W22, Ex-Head of Product at PayPal Ft. Forbes, New York Times, Tech Crunch, CBS, Google IO

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