Deb Dutta

Starter Guide: Investor Personal Brand Website

January 27, 2024

Sample website for an Angel Investor / LP / Venture Capitalist

Scroll down for section and content recommendations for an Investor's Personal Brand package

Here's a suggested structure for a one-page personal brand website for an angel investor or venture capital investor with a focus on being approachable and supporting mission-driven founders:

  1. Header:
    • Section Type: Hero
    • Name, professional title (e.g., Angel Investor or Venture Capitalist), and a friendly and approachable photo.
  2. Welcome Message:
    • Section Type: Text
    • A warm and inviting welcome message expressing your passion for supporting mission-driven founders and the positive impact you aim to make in the entrepreneurial ecosystem.
  3. Investment Philosophy:
    • Section Type: Text + Media
    • Share your investment philosophy, emphasizing your interest in mission-driven startups and the positive change they can bring to the world.
  4. Support for Founders:
    • Section Type: Grid
    • Highlight the ways in which you support founders beyond just financial investment, such as mentorship, networking, or strategic guidance.
  5. Mission and Values:
    • Section Type: Full width Image with CTA
    • Clearly outline your personal mission and values, demonstrating your commitment to aligning with founders who share similar values.
  6. Portfolio Highlights:
    • Section Type: Logos
    • Showcase examples of mission-driven startups in your portfolio, emphasizing their impact and success stories.
  7. Approachable Insights:
    • Section Type: Carousel
    • Share insights, stories, or anecdotes that reflect your approachable and supportive nature as an investor.
  8. Thought Leadership:
    • Section Type: List
    • Feature blog posts, articles, or thought leadership pieces related to mission-driven entrepreneurship, impact investing, or industry trends.
  9. Investment Criteria:
    • Section Type: Text + Media
    • Provide transparent and accessible information about your investment criteria, making it easy for potential founders to understand what you're looking for.
  10. Founder Testimonials:
    • Section Type: Testimonials
    • Include testimonials from founders you've supported, showcasing the positive experiences they've had working with you.
  11. Community Engagement:
    • Section Type: List
    • Highlight any involvement in community events, mentorship programs, or initiatives supporting mission-driven causes.
  12. Contact Information:
    • Section Type: About Me + CTA
    • Provide a contact form or details for founders to reach out, whether for inquiries, pitch submissions, or general discussions.
  13. LinkedIn Profile:
    • Section Type: About Me
    • Link to your LinkedIn profile for a more comprehensive view of your professional background, connections, and endorsements.
  14. Video Message:
    • Section Type: Hero
    • Consider including a short video message expressing your commitment to mission-driven founders and what makes you approachable and supportive.
  15. Call to Action:
    • Section Type: Full width image with CTA
    • Encourage founders to connect with you for investment opportunities, mentorship, or to discuss their mission-driven projects.

Design the website to be friendly, approachable, and reflective of your commitment to supporting mission-driven initiatives. Use visuals and language that convey a sense of openness and collaboration. The goal is to make the website a welcoming space for mission-driven founders seeking support.

Deb Dutta

Founder & CEO, Criya

Founder & CEO Criya, Y Combinator W22, Ex-Head of Product at PayPal Ft. Forbes, New York Times, Tech Crunch, CBS, Google IO

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