Arjita Sethi

3 AI tools to increase lead gen for 6-figure course creators

January 27, 2024

As a course creator, attracting potential students and driving enrollments is critical to your success. But trying to generate leads and nurture every prospect yourself is grueling.

There are only so many hours in the day - even for the most productive creators. Doing it all manually restricts your growth and creativity.

What if you could automate lead generation tasks using artificial intelligence (AI)? With AI, you can scale your course sales without burning out.

In this article, we'll explore 3 powerful AI tools purpose-built to help 6-figure and above course creators automate their lead gen and sell more online programs.

Let's get started!

Interactive AI Landing Pages to Capture Leads

Your course sales page is the first touchpoint for prospective students to learn about and enroll in your program. 

But most course landing pages fail to effectively engage visitors. 70% of prospects who arrive at your site will leave without converting.

AI-powered landing page builders like Leadpages turn this around by boosting conversions.

Leadpages makes it easy to create high-converting sales pages and funnels without any coding or design skills. You simply pick templates, customize messaging, and publish.

You can also integrate a Leadpages chatbot to engage visitors in real-time. As prospects navigate your page, the AI provides personalized guidance and nudges them to enroll.

This creates a concierge-like buying experience that delights visitors. The result is more leads captured from previously lost traffic.

AI Lead Scoring to Focus on Serious Prospects

Not every course landing page visitor is worth your time to actively nurture. But scoring leads manually doesn't scale.

AI lead qualification solutions like Potential.ly automate lead prioritization for you.

Potential.ly integrates with your CRM to engage new prospects via email sequences. The AI asks questions to gauge interest level, needs, and intent to purchase. 

Based on the prospect's responses, Potential.ly will automatically score leads on criteria you pre-define as a strong fit.

The highest scoring leads get routed for immediate sales outreach. Lower scoring leads receive tailored nurturing tracks.

This ensures you only actively invest time in promising prospects likely to convert to students. The rest get automated guidance to self-select out or improve fit.

AI Meeting Schedulers to Instantly Book Sales Calls

Booking discovery calls with hot prospects quickly is vital but tough to scale manually.

AI calendar schedulers like Calendly enable course creators to instantly book sales calls at scale.

After identifying qualified leads, Calendly will send personalized invite links to prospects via email or text. The AI then handles back-and-forth coordination to get a meeting booked based on your availability.

Prospects simply book themselves for times that work. The AI synchronizes appointments, sends reminders, and reschedules if needed.  

This eliminates the hassle of manually scheduling calls with leads. You just focus on selling during the meetings the AI books for you.

2X+ Growth in Enrollments from Automated Lead Gen

Combined, these AI tools empower course creators to:

- Convert 70% more website visitors into leads

- Engage only serious prospects likely to purchase  

- Efficiently book sales calls at scale while avoiding legwork

This can double or triple the velocity and conversion of your lead generation. More enrolled students and less wasted time equals greater revenue.

Build an All-In-One AI Sales Assistant with Criya

Beyond individual tools, solutions like Criya allow you to build a customized AI sales assistant called a digital twin. 

A digital twin combines different AI capabilities into one automated assistant tailored to your sales workflow.

For course creators, this could include:

- Landing page builder with integrated chatbot

- Lead scoring flows to identify hot prospects 

- Email/text sequences to nurture leads

- Calendar integration to instantly book calls

- Post-call follow-ups and application nudges

With an AI assistant fully customized for your process, you benefit from comprehensive lead gen automation.

The Future Belongs to Creators Who Work Smarter

AI will soon be indispensable for course creators who want to sustainably scale their programs. Top creators will embrace automation to handle repetitive sales tasks in order to focus on high-value work.

The key is thoughtfully integrating AI to provide end-to-end support - from attracting visitors to nurturing prospects to booking calls. This frees up precious creator time.

If implemented strategically, students may not even realize they’re interacting with AI until your human team takes over. The tech works silently behind the scenes to grow your enrollments.

Are you ready to work smarter and transform more lives with AI? Let’s chat about tailoring an AI lead generation solution perfect for your unique course business needs.

I will be leading ‘How to build an AI-powered business?’ masterclass for solopreneurs, coaches and course creators, and the spots are limited, so join the waitlist here. See you there?

Arjita Sethi

COO Criya, Business Coach, Professor

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