Deb Dutta

Instagram vs TikTok: Which is the Better Platform for Selling Services, Digital Products and Courses?

January 27, 2024

TikTok and Instagram are two of the most popular social media platforms in the world. They both have millions of users, and they're both highly effective in terms of increasing brand awareness and driving traffic to your website or other online destinations.

But which one is better for selling services? Which one is better for selling digital products? And which one should you use if you're trying to sell a course?

Let's take a look at each platform's strengths and weaknesses so that you can determine which one is best for your business.

Tiktok is a great way to build your brand and connect with your audience. It's also a great place to make money if you're selling products like ebooks, music, or other digital content. You can set up a store on Tiktok and sell your products directly to consumers. Keep in mind that Tiktok does charge a fee for this service but it's still much cheaper than most other options out there.

Tiktok can be used by anyone who wants to make money from their content but it's especially suited for people who want to monetize their writing skills. If you're an author then Tiktok might be worth checking out because they have an entire section dedicated exclusively towards books! The site also has a section called "Video" where creators can upload videos directly onto the platform without having to go through another third party site first (like YouTube).

It's fun! The videos on Tiktok tend to be shorter than those on Instagram, which makes them easier to watch when you're trying to kill time waiting in line at the grocery store or sitting in traffic. If your target audience is younger people who like short bursts of entertainment—like me—this may be an advantage for you!

But Instagram has some advantages too: it's a platform that's been around longer than TikTok (and it doesn't have its problems with inappropriate content), so there are many more users there than on TikTok. There are also more ways for users to engage with each other and discover new content through hashtags and searches. If you want to build an audience over time rather than immediately convert them into customers, Instagram might be better for that purpose.

How do you monetize your audience?

However, if you're looking for ways to earn money online through your services or courses, then both platforms inherently drive conversions besides selling products directly from within the app/website itself.

That's where a fantastic platform like Criya comes in - as a Link-in-bio store for content creators, coaches, solopreneurs, you can capture leads from all your channels and start driving real sales.

The idea of Criya is simple: it's a place where you can sell your services, digital products, and courses. It's like Shopify for people who are looking for a place to offer high-quality services or digital products, but don't want to deal with all the hassle of setting up an ecommerce store or pay high platform fees to Fiverr and Etsy.

Criya is the world's first all-in-one platform for selling services and digital products.

Criya allows businesses to create a beautiful online store, where customers can buy their products and services.

It's simple:

  1. Create your store in less than 5 minutes
  2. Add products, services and courses to your store with just a few clicks
  3. Customize your store with images, videos, descriptions, prices and more

Creativity is the most powerful force in the world. It is more powerful than armies, more powerful than money and it's more powerful than governments. We at Criya are building a platform to create your amazing products and services for people who need it with less effort and cost. But don't take our word for it, get started now for free at https://www.criya.co !

Deb Dutta

Founder & CEO, Criya

Founder & CEO Criya, Y Combinator W22, Ex-Head of Product at PayPal Ft. Forbes, New York Times, Tech Crunch, CBS, Google IO

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