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In the world of product management, few individuals embody the spirit of empathic leadership as well as Nancy Chu.
With a broad career in engineering and product management, Nancy stands out as an inspiration for product managers and tech professionals.
Her journey is not just a story of professional success but also of personal growth and the desire to empower others.
Her Path to Coaching
Nancy initially started out as an engineer and then transitioned to product management. Her shift to product management was marked by a series of roles at leading tech companies such as Oracle, Symantec, Meta, and Roku.
After years as a successful product management leader she embarked on a new venture. In 2023 she started her own coaching practice where she leverages her extensive experience to guide and empower people through their journey in product management. Her approach is unique, focusing on compassionate coaching and personal development, especially for those in high-stress roles.
Nancy's approach to coaching is deeply rooted in empathy and the belief in learning from past experiences. She emphasizes the importance of mindset and inner reflections, understanding that these elements are crucial for professional growth and success. Her coaching style is not just about sharing knowledge but about inspiring change and resilience.
During her transition period from being product management leader to a coach, Nancy decided to join Criya. Nancy needed a platform to host her services, streamline client management, perform email marketing, monetize her services, maintain waitlists, and much more.
With the help of Criya she was able to do all of this with relative ease enabling her to focus more on her clients and less on the logistics of running her coaching business. The platform's intuitive design and comprehensive set of tools allowed her to efficiently manage appointments, communicate with clients, and track her progress. This efficiency not only streamlined her workflow but also improved the overall experience for her clients.
Since joining Criya, Nancy has had over a thousand coaching engagements and worked with hundreds of clients.
“Criya makes it SO easy for me to create various types of offers and free resources for my community. I also love that Criya has a CRM built in automatically so I can easily email my audience”- Nancy Chu
So How Did Nancy Grow Her Coaching Practice?
For many coaches, Nancy's story is an inspiring one, but they often find themselves stuck at ground zero, unsure of how to replicate her success. So, how did Nancy grow her coaching business?
She used a variety of creative strategies to stand out and seek new clients.
Experimenting with multiple products
Nancy didn't limit herself to just a single type of offering. By utilizing Criya’s many product offering features she was able to diversify her product range to one on one calls, practical guides, digital products, service packages, and video courses. This made it easy to appeal to a broader range of clients with different needs, preferences, and desires. This experimentation not only helped her identify what resonated most with her audience but also established her as a diversified coach who is capable of addressing various aspects of professional development. Each product type also catered to different learning styles and engagement preferences, broadening her reach.
Innovative Marketing and Branding
Beyond the diverse product offerings, Nancy embraced a distinct marketing approach. She developed a unique brand identity that was evident across all her platforms and products. This branding helped her stand out in a crowded market and created a memorable impression on potential clients. Her messaging was consistent and aligned with her coaching philosophy, which helped in building trust and authenticity with her audience.
Freebies
She strategically used free products such as one on one calls, guides, and digital products, providing a zero risk opportunity for potential clients to experience the value of her coaching. This initial engagement not only introduced people to her coaching style and methods but also served as a channel for her to upsell her paid services, such as personalized coaching sessions and video courses. Furthermore, by requiring the email addresses from clients to access the free resources, Nancy was able to build a list of leads who would be ideal for her marketing and retargeting efforts. This process was further simplified by using Criya’s in-built checkout customization features to collect email addresses as well as the email marketing tools to reach out to the leads.
Leveraging Social Media & Communities
Nancy is consistently active on both LinkedIn and Youtube. By posting relevant content on these platforms, such as shared insights, tips, and personal stories, she was able to connect with a large audience. Nancy also runs her own free communities helping hundreds of PMs with career growth, wellness, and providing a filtered space for networking.
This marketing effort wasn’t just about numbers but about creating a community of individuals who engaged with her content and were potential clients. Her presence on these platforms also provided an avenue to showcase client testimonials, host interactive sessions, and give a glimpse into her coaching programs, furthering her reputation as a versatile and effective coach.
We hope that learning about Nancy’s coaching journey and understanding the factors that contributed to her success can act as a source of inspiration.
The Criya Advantage
If you are a coach or an expert looking to monetize your knowledge and replicate Nancy’s success, at Criya we have all the right solutions for you.
Our user-friendly platform lets you manage all aspects of your business by providing various functionalities such as:
- An elegant website builder
- The ability to offer a range of products from video courses and group sessions to packages and subscriptions
- Fully integrated CRM and email marketing capabilities
- AI content and business tools
- Dedicated customer support team
For a deeper understanding of how Criya can revolutionize your business, visit our website- Criya.co
To follow Nancy and her work, visit the following Links-
