In the modern era, where the boundaries between the virtual and the real world are thin, personal branding has emerged as a crucial tool for individuals to distinguish themselves in a crowded and competitive landscape. 

‍

The concept of personal branding is no longer confined to celebrities or high-profile business moguls; it has become essential for professionals, entrepreneurs, and artists seeking to carve a unique identity. 

‍

As the tech world rises in popularity and becomes more mainstream, many tech professionals are realizing the importance and the benefits of creating a personal brand. Although for many in the tech industry, this is not an easy process.

‍

In this article we will explore the journey of Chantal Cox a visionary AI and Product management leader to understand how she masterfully built her personal brand by helping those around her. 

‍

Early Career and Transition to Tech

‍

Chantal’s journey in the tech world was marked by a combination of ambition and adaptability. Starting her career in non-tech roles, she quickly recognized her passion for technology and its importance in driving change. This realization made her seek a pivotal transition into product management. 

‍

Her early years were characterized by a steep learning curve, where she rapidly absorbed the nuances of product development as well as market dynamics. This period was crucial in shaping her future approach to product management, blending her non-tech experience with new tech skills to create a unique and effective management style.

‍

Chantal eventually ascended to leadership positions at prominent top tech companies such as Meta, Twitch/Amazon, Adobe, Microsoft, and eBay. Here she served pivotal roles, driving product innovation and team success. Her tenure at these companies is characterized by her strategic vision and ability to execute complex projects. Chantal's leadership extended beyond mere management; she fostered environments where creativity and innovation thrived. Under her guidance, teams delivered products that not only met market demands but also set new standards in the tech industry.

‍

Aside from working at some of the biggest companies in tech, Chantals dedication to startups is also notable. Her roles in companies like Credit Karma and HeadFirst showcase her ability to nurture and grow early-stage ventures. As a co-founder and advisor, Chantal brought her extensive experience in product management to these startups, significantly impacting their development and success. Her involvement often translated into accelerated growth, innovative product offerings, and enhanced market positioning. Chantal's contributions in the startup space shows her wide range of skills and her sharp ability to spot and develop new and promising tech businesses. 

‍

Journey Towards Mentorship 

‍

She recognized early on that her wealth of experience in the tech industry wasn't just a personal asset but a tool that could be used to uplift and inspire others. So as her career blossomed so did her impact within the tech community as a mentor and coach. 

‍

For many years chantal has been a guiding force for aspiring product leaders and managers, by sharing her insights and experiences. Her mentorship style can be best characterized by its personalized approach, focusing on the individual strengths and career aspirations of her mentees. Over the years her initiatives have empowered numerous professionals to advance their careers. 

‍

Her mentorship journey is not just an offshoot of her career but a strategic and integral part of her personal brand. Chantal views mentorship as a two-way street, where she not only shares knowledge but also elevates her personal brand. 

‍

Personal Brand Building

‍

Now that we have explored Chantal's journey in detail let’s take a look at some of the specific ways in which she has built her personal brand.

‍

Personal Site

‍

For anyone looking to build their personal brand, having a website is a must. It’s a simple and effective way to allow people to discover you, learn about your accomplishments, engage with your content, purchase your products/services, and connect with you. 

‍

Your website should be a reflection of your personal brand and communicate your values and beliefs.

‍

Chantal built her website on Criya where she can easily showcase her expertise and accomplishments, offer products, publicly show reviews to build trust, and manage her clients.

‍

“Criya has met a need I had for a while. Being able to help others in a way that was safe and flexible. I will never forget the magic of getting my first bookings. I am forever grateful for this experience”- Chantal Cox

‍

LinkedIn

‍

‍

LinkedIn plays a vital role for many who are seeking to build a brand around their professional identity. Chantal was active and strategic in her use of the platform and has managed to get over 30,000 followers. She shares content that resonates with her professional community, including articles, insights on industry trends, and lessons from her career journey. She also engaged with her network by commenting on and sharing relevant posts, thus enhancing her visibility and establishing herself as a thought leader in her field. 

‍

While the prospect of brand building on LinkedIn is attractive to many professionals, a common hurdle is the consistency in posting content. A practical solution is to batch-create content and schedule it for future posting. This approach ensures a regular and engaging presence which is key to succeeding on LinkedIn. 

‍

At Criya we offer a variety of AI tools that can help you automatically create LinkedIn content and stay consistent in your approach.

‍

‍

Speaking Engagements (Events, and Podcast Appearances) 

‍

Beyond formal platforms, Chantal also invested time at speaking events and conferences. This gives her the opportunity to introduce herself to new audiences who might be unfamiliar with her brand. Chantal's presence at these events isn’t just about presenting but about engaging with the community, fostering discussions, and sparking new ideas. 

‍

Additionally, her participation in various tech-focused podcasts has further amplified her reach. On the podcasts, she delves into topics related to AI, product management, and leadership, offering valuable perspectives and advice. These appearances have not only widened her professional network but have also solidified her reputation as an approachable, insightful, and influential figure in the tech industry.

‍

To conclude, Chantal Cox's journey in the tech industry exemplifies the power and necessity of personal branding in today's interconnected and competitive world. Her story is a testament to how an authentic, strategic approach to personal branding can significantly amplify your professional impact and reach.

‍

How Criya Can Help You Build Your Brand

‍

If you are looking to build your brand and monetize your expertise, Criya is the perfect solution for you. With our comprehensive feature set you can easily build a website that represents your brand, offer various products and services, showcase your accomplishments, leverage AI to generate content, and manage your entire business. 

‍

To learn more about how Criya can help you visit our website- Criya.co